Jan 2026 ~ May 2026
Colorado Mountain College Spring Valley gave me the opportunity to step into a new role as a CMC Student Content Creator after we uncovered a few key pain points the school was experiencing…
After brainstorming, collaboration, and (honestly) a lot of meetings, Brain Barker and CJ Clarkson brought me on. The goal? To show current—and curious future—students what real student life at CMC looks like. That’s where I stepped in…
Enjoy!
Where Student Life Meets the Mountains
Students come to Colorado Mountain College not only for its affordable, high-quality education, but for the location—the beauty and adventure of the Roaring Fork Valley. It’s what drew me here, too.
So I chose to showcase one of my favorite ways to reset during the school year: snowboarding. A simple mental health break, rooted in movement, nature, and a little bit of powder.
Before and After
Aug - Dec 2025
Limited consistency in posting
Lower engagement and reach
Less focus on storytelling and student perspective
Jan - Apr 2026
Implemented a consistent content calendar
Introduced day-in-the-life + student storytelling content
Focused on relatable, experience-driven posts
Key Results
Reach: 4.5K → 25.9K (+632%)
Interactions: 987 → 1.7K (+124%)
Views: 51.5K →52.2K (sustained high visibility + improved consistency)
52.2K total views (+35.2%)
965 profile visits (+52.7%)
Key Results
Increased engagement rate
Growth in followers
Higher reach across posts and reels
Improved student interaction and content sharing
Performance Breakdown
Visibility
Reach grew from 4.5K to 25.9K
Massive +632% increase, indicating significantly improved content distribution
Views remained consistently high, while becoming more stable over time.
Engagement
Interactions increased from 987 on average to 1.7K on average
Content shifted from sporadic spikes to consistent engagement patterns
This indicated a stronger audience connection and content relevance.
Audience Growth
Continued follower growth with +53.2% increase
More efficient reach to follower conversion.
Profile Behavior
Profile visits remained strong (956 on average)
Growth in visits shows increased interest and intent from new audiences
More Than Just a Campus
CMC Spring Valley is a campus shaped by opportunity—from events and experiences to a wide range of programs and degrees—all rooted in the surrounding natural landscape. Through my videos, I aimed to bring that to life by highlighting campus tours, program spotlights, and moments from campus.
Living the CMC Way
Not every day is spent on the slopes or trails—but that’s what makes student life at CMC so meaningful. Even in the slower, in-between moments, there’s a strong sense of balance, opportunity, and connection.
In this section, I shared pieces of my everyday student life through “day in the life” content.